Description:

Thrifty is a value-oriented car rental company that has a significant presence both in the airport and local car rental markets, a marked difference from many of its major competitors who focus almost exclusively on the airport market. In the U.S., approximately 80% of its business is focused on the airport market, 20% in the local market. The company's Blue Chip Express Rental Program® offers members the benefits of expedited pickup and return. Members provide Thrifty with a profile that indicates which credit card the customer would like to use, vehicle type and options, insurance coverage and other preferences. Membership in Blue Chip is free and the service is available at most locations in the U.S. and Canada. Members also have the option to sign up for Blue Chip Rewards and earn free days by receiving credits for every rental day.